DataLase
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DataLase
We provide revolutionary inkless printing solutions for products and packaging to help brand owners connect with consumers in unique and exciting ways. Our technology enables real-time marketing capability and personalisation, allowing brand owners to integrate digital printing at the point in the supply chain where it creates most value and the highest returns.

New and unique marketing campaigns to drive an increased level of consumer engagement and interaction can be realised through the revolutionary capability of Photonic Printing. Our patented laser-reactive colour change pigment technology enables unrivalled reaction to ever changing consumer trends and tastes, whilst maintaining supply chain efficiency, through digital printing.

Create new and unique engagement campaigns that provide the greatest relevance to your consumer and deliver maximum value to your brand. DataLase pigments are incorporated into a wide range of Water Based, Solvent Based, and UV Flexo coatings suitable for conventional printing.
Services
DataLase has a long and interesting history stretching over three decades of research, development, and innovation.
Originally a spin-out from Nottingham University in UK, the forerunner of DataLase, Sherwood Technology, generated a series of patents around laser-reactive colour change pigment technology.
These pigments changed colour when irradiated with laser wavelengths that were increasingly being used throughout a variety of industries, but most notably in packaging and product identification applications.
Want to provide unique marketing campaigns based on time-specific entertainment events that provide the greatest relevance to your consumer?
DataLase understands the consumer engagement challenge.
As a pioneer in unique laser printing technologies that deliver late stage customisation of products and packaging, we have developed VAReLase Label Solutions.
These solutions dramatically increase the speed of digitally printing variable data, enabling brands to instantly print large quantities of information and graphics.
Do you want to increase the duration, relevance and impact your marketing campaign has with individual consumers?.
Are you looking to increase customer loyalty by providing personalised messages through products and packaging?
Using our history of innovation in unique Photonic Printing technologies to deliver late stage customisation of products and packaging, we have developed VAReLase Cup Solutions.
This technology allows brands to personalise their packaging at the point of sale, enabling new and engaging marketing campaigns to connect brands with consumers.
Photonic Printing simply means 'printing with light'; more specifically at DataLase it means 'printing with laser light'.
Lasers have been used in a variety of different applications for many years and have often been limited to simple ablation and cutting applications, which are less about printing and more about processing of materials.
Innovation pioneer, DataLase, combines its novel laser technology with unique colour-change pigments to create an entirely new inkless printing revolution, delivering high resolution, high contrast print on a variety of substrates.
The DataLase Case Coding Solution is an innovative, highly efficient and sustainable way to apply variable shipping information onto corrugated boxes.
A viable alternative to print & apply labels, high resolution inkjet and waxjet solutions, DataLase Case Coding helps eliminate waste and single use plastics from the supply chain.
A typical print and apply label produces label backing waste with silicone release coating and thermal transfer ribbon waste which consists of plastics, waxes and resins.
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